Vice President of Marketing and Customer Relations

Vice President of Marketing and Customer Relations About the Role The Vice President of Marketing and Customer Relations will oversee how the company communicates its value to the marketplace and develops meaningful relationships with its customers This executive will bring together market positioning customer engagement and relationship development to strengthen the companys reputation and improve the quality of its commercial relationships The primary focus of this position is to ensure that marketing initiatives attract the right audiences while customer relations strategies build trust maintain satisfaction and encourage long term loyalty Responsibilities Establish marketing and customer relations strategies that reinforce the companys market position and business objectives Oversee the development of customer communication programs that maintain consistent and professional engagement across the customer lifecycle Identify market segments and customer groups that represent meaningful opportunities for business development Develop initiatives that strengthen customer confidence and improve the companys reputation among existing and prospective customers Direct customer relationship programs designed to maintain engagement and address changing customer expectations Oversee the planning of corporate marketing activities and ensure that external messaging reflects the companys identity and commercial priorities Establish methods for gathering customer opinions and identifying recurring concerns that may affect customer relationships Develop relationship recovery strategies for important customer accounts requiring executive attention Collaborate with business development and product leadership to ensure that marketing messages accurately reflect customer needs and business offerings Represent the company in selected customer meetings industry events and external business engagements What We Are Looking For 15 years or more of professional experience in marketing leadership customer relations corporate communications or related executive positions Extensive experience overseeing marketing initiatives and customer relationship programs within a competitive business environment Demonstrated ability to strengthen customer confidence through effective communication and consistent relationship management Strong understanding of market positioning customer engagement corporate messaging and customer relationship development Experience managing customer concerns and maintaining productive relationships with important business accounts Ability to connect market feedback with marketing priorities and broader commercial objectives Excellent communication interpersonal negotiation and executive decision making capabilities Leadership Experience Extensive experience managing marketing and customer relations professionals across multiple functional areas Demonstrated ability to establish clear departmental priorities and develop managers capable of maintaining strong customer relationships Experience overseeing customer communication standards marketing initiatives and external relationship programs Ability to coordinate marketing and customer facing teams while maintaining consistent organizational messaging Proven success advising executive leadership on customer sentiment market perception and relationship development priorities Core Competencies Marketing Management Customer Relations Strategy Corporate Communications Customer Engagement Planning Market Positioning Customer Relationship Development Customer Feedback Evaluation Reputation Development Relationship Recovery Executive Stakeholder Engagement Preferred Qualifications Experience leading marketing and customer relations functions within technology driven or service oriented organizations Background managing customer relationships across different market segments or geographic regions Experience developing customer communication programs and corporate engagement initiatives Knowledge of customer relationship management platforms market research methods and corporate communication practices Experience within financial services technology or digital asset related industries is beneficial but not required Location and Work Arrangement Los Angeles California Work arrangement and scheduling expectations will be discussed during the interview process Compensation and Benefits Competitive executive compensation based on experience and qualifications Performance based incentive opportunities Comprehensive benefits package