Chief Commercial Officer

**LOKAL** is a tech-enabled boutique hotel network building Pakistan’s most consistent place to stay. Present in 9 cities, with full operations in Karachi, Skardu and Murree, LOKAL has hosted more than 100,000 guests and served over 150 corporate clients. LOKAL designs every stay around four pillars: consistency, local connection, thoughtful design and an effortless experience. The company is entering its next phase of growth, with a focus on expanding through franchise and management partnerships, strengthening commercial performance and building a scalable hospitality platform. We are seeking an experienced, commercially driven **Chief Commercial Officer (CCO)** to lead its commercial strategy and accelerate the company's next phase of growth. The CCO will oversee Sales, Marketing, Revenue Management, Distribution and Business Development, driving revenue growth, market expansion, brand positioning, strategic partnerships and sustainable profitability across LOKAL's hospitality portfolio. Working closely with the CEO, Executive Chairman and senior leadership team, the CCO will align commercial strategy with operational performance, financial objectives, technology and guest experience. **Your Role:** - **Commercial Strategy & Growth:** Develop and execute commercial plans, drive portfolio-wide revenue growth, improve occupancy, ADR and RevPAR, and identify new markets, customer segments and revenue opportunities. - **Sales, Marketing & Distribution:** Lead corporate sales, digital and performance marketing, direct bookings, OTA partnerships, dynamic pricing, customer retention and brand positioning. - **Business Development & Partnerships:** Drive franchise and hotel management-contract growth, develop relationships with property owners, developers and investors, evaluate new opportunities and lead commercial negotiations. - **Financial Performance:** Own commercial targets, budgets and forecasts, monitor property and channel performance, optimise acquisition and distribution costs, and contribute to improved GOP, EBITDA and operating margins. - **Brand Development:** Strengthen LOKAL's position as a distinctive, modern, tech-enabled boutique hospitality brand, built around consistency, local connection, thoughtful design and an effortless guest experience. - **Technology & Business Intelligence:** Leverage PMS, CRM, booking engines, revenue management systems, analytics, automation and AI-enabled tools to improve commercial performance and decision-making. - **Cross-Functional Leadership:** Work closely with Operations, Finance, HR and Technology to ensure commercial objectives translate into property performance, profitability and guest satisfaction. - **Strategic Stakeholder Management:** Build and maintain relationships with corporate clients, franchisees, management partners, landlords, tourism organisations and industry stakeholders. **KPIS:** Performance will be measured against agreed targets, including: - Portfolio revenue growth, occupancy, ADR and RevPAR. - Corporate sales and direct booking growth. - Distribution cost efficiency and marketing ROI. - GOP, EBITDA and operating margin improvement. - Franchise and management-contract pipeline and conversions. - Customer retention, repeat business and commercial team performance. **Your Expertise:** - Minimum 10 years of relevant professional experience, preferably in hospitality, hotels, tourism, real estate or service-oriented businesses. - At least 5 years in a senior commercial, sales, business development, revenue management or general management position. - Proven track record of delivering measurable revenue growth and executing commercial strategies. - Strong expertise in corporate sales, marketing, digital distribution and revenue management. - Experience in strategic partnerships and commercial negotiations. - Strong financial acumen, including budgeting, forecasting, P&L analysis and business performance management. - Demonstrated ability to build, lead and motivate high-performing teams. - Excellent leadership, communication, negotiation and analytical skills. **Preferred Experience:** - Boutique, lifestyle or technology-enabled hospitality brands. - Multi-property or multi-city hotel operations. - Knowledge of Pakistan's hospitality and tourism market. - Franchise development, hotel management contracts or asset-light business models. - Familiarity with PMS, CRM, booking engines and revenue management systems. **What We Offer:** - A senior leadership opportunity in a growing hospitality brand. - Competitive remuneration commensurate with experience and responsibilities. - Performance-based incentives linked to commercial targets. - Potential long-term incentives or ESOP participation, subject to company policy and approval. - The opportunity to shape LOKAL's growth strategy and contribute to the evolution of Pakistan's boutique hospitality sector.